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Regional Sales Leader (Metal Fab)
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About the company


A privately held distributor of metal fabrication equipment that has become the largest dealer in the world for a leading fiber laser and press brake manufacturer. The company also holds exclusive rights across its ten-state footprint for a robotic welding line and represents a short, deliberate line card of deburring, sawing and waterjet equipment. It runs its own service division that repairs any brand, which is a real differentiator in a market where most dealers sell and disappear.


The role

The company has 15 sales people split across a North and a South region. This is the new layer between them and the field: a player-coach over five reps in Tennessee, Alabama, Mississippi, Arkansas, Kentucky and the Florida Panhandle.


It is a road job. Monday and Friday in the office, Tuesday through Thursday in a truck with your reps, in customers' plants, digging into projects and moving deals. The reps set better appointments when a manager is riding with them, and that is the point.

There is no split territory. You carry the team's number, not your own, and you are measured on how the region grows.

A larger version of this seat also exists: one Sales Manager over both regions, ten reports, more time on a plane, a higher band. A candidate with the range to run both will be considered for that seat instead.


What you will do

  • Lead, coach and develop 5-10 outside sales reps. Ride with them, work their pipelines, and raise the bar on activity and close rates.
  • Own regional revenue, forecasting and territory planning against a team quota.
  • Get into customer plants alongside reps on fiber laser, press brake, tube laser, robotic welding, deburring and saw opportunities, and help close the larger and more technical deals.
  • Bring the discipline: weekly cadence, CRM hygiene, pipeline reviews, accountability.
  • Work with the service division and the partners on the account strategy for the region's largest customers.
  • Recruit and onboard additional reps as the region grows.

Who this is for

  • Direct capital equipment sales plus sales management experience. Metal fabrication background required: cutting, bending, welding.
  • A background at a fabrication equipment OEM or dealer. Familiarity with fiber lasers and press brakes is expected; robotic welding and press brake automation knowledge is a strong plus.
  • A player-coach who wants to be in the field with the team, not managing from a desk. Roughly 75% travel, mostly driveable from the middle of the region.
  • Humble, hungry, smart, coachable. Competitive without being cocky. Team first.
  • Either a proven direct seller ready for a first regional leadership seat, or an experienced sales leader who wants a smaller, faster, more entrepreneurial company. Both fit.


Compensation and benefits

  • Flexible salary with commission and bonus on top and a flexible structure for the right person.
  • Car allowance plus a company gas card.
  • 401(k) with company match. Health care allowance. Work-from-home allowance. Generous PTO. One-month sabbatical after seven years.


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